Saturday, December 27, 2008

Good Reasons to Avoid Diet Coke Plus



as reported by US News and World Reports

The Food and Drug Administration has been busy this week, and I think what it is saying warrants a wake-up call—especially for women. Yesterday, the agency said it issued a warning letter to Coca-Cola noting that its Diet Coke Plus soft drink had nutritional claims that shouldn't be placed on an utterly nonnutritious soft drink. Those added vitamins and minerals don't make the beverage any more healthful than, say, Diet Pepsi, the FDA says.

I'm guessing that the Diet Coke Plus marketing campaign was aimed at women because Coca-Cola has stated previously that men go for zero-calorie products like Coke Zero, whereas "diet" sodas appeal more to women. Of course, Coke Zero Plus would be a complete oxymoron.

No comments: